The basics of Search Engine Optimization (SEO) ExplainedJuly 14, 2021
Today 94% of consumers and businesses search the internet before buying a new product or availing a service.
They use keywords for search and get a list of relevant websites in return.
People tend to visit websites or web pages that are on the top of these lists. This is because they appear to be more relevant in their search.
In the search results, the top matches are called hot results.
The search results in the middle of the SERP are known as warm results.
And finally, the search results in the bottom of the SERP are termed as cold results.
Always finer competitors are on the top of these SERP lists.
Study shows that if your website is not at the top of these lists, you will never reach your customers online.
If you have ever wondered why your competitor’s rank is better than yours, then know it’s because of a marketing technique called SEO.
Although, SEO is not a new technique but it still helps your website to rank higher than the millions of other websites on search engines in response to certain keywords when searched.
The search engine system collects information in about every page on the web. It can help people find exactly what they are looking for.
When your page gets higher rankings in the search engine results page or SERP, it helps you to reach out to a greater number of people.
To get higher rankings, your website must have all the ingredients that search engines are working for.
how and where SEO can help.
Search Engine Optimization looks for text, contents, links, page titles and other pieces of relevant information contained in the HTML code of your website or blog.
This way when a user types in the search query and searches for “Books” search engines would near up all the results. Search engine does this just to show pages that contain the words searched for.
To get more business, your page has to be on the first page of all the major search engines like Google, Yahoo or Bing for the specific keywords that are relevant to your potential customers.
Without proper SEO, your website or even your web page will never be found online by your customers.
In today’s competitive world, you would need solid SEO techniques to get your website to the top of the Google, Yahoo or Bing search results.